1. Un spot publicitaire ou spot de publicité ou film publicitaire est une annonce publicitaire dépassant rarement 30 secondes. Cette courte production sonore ou vidéo contenant un message publicitaire est destinée à être diffusée, soit à la radio, soit à la télévision, au cinéma ou encore sur Internet.
2. [noun] (British) (informal) An advertisement, an ad.
3. [verb] To turn attention.
4. [verb] To call attention, refer; construed with to.
5. [noun] A public promotion of some product or service.
6. [verb] Give heed (to); 'The children in the audience attended the recital quietly'; 'She hung on his every word'; 'They attended to everything he said'.
7. [verb] Make a more or less disguised reference to; 'He alluded to the problem but did not mention it'.
8. [verb] Make reference to; 'His name was mentioned in connection with the invention'.